APIDA Evidence Governance
Keep the public evidence aligned with the business you run today.
New services, people, qualifications, locations, policies and completed work change what the business can prove. Evidence Governance verifies those changes, updates the agreed sources and checks whether old or conflicting information is still shaping the external view.
Old evidence creates new recommendation risk
Outdated evidence sends customers and AI systems back to the old business.
When the operation changes but the public sources do not, customers and AI systems keep reconstructing the old business. Evidence Governance corrects that record at the source.
A new service, product or category is launched.
A qualification, accreditation, facility or capability is added.
A person, location, policy, guarantee or service boundary changes.
Completed work creates useful new evidence.
Website and external profiles begin contradicting each other.
AI continues repeating old or incomplete business information.
Competitors or the wider category change how the work is explained and compared.
When the operation changes, update the evidence at the source
Verify the change. Update the source. Check the result.
01
Record material business changes
Identify new services, people, locations, qualifications, policies, completed work and proof that change what the business should be known for.
02
Verify the facts and evidence
Confirm what changed, what can be substantiated and which priority offering or business claim the new information supports.
03
Track category and competitor shifts
Identify material changes in how the category is described, what competitors claim and which evidence-backed gaps the business should protect or address.
04
Update the agreed online sources
Publish approved changes to the relevant website pages, structured business information and external profiles within scope.
05
Check what AI can now find
Review priority public sources and repeat selected AI or machine-search observations where that check is useful.
06
Resolve the next material gap
Record what remains outdated, inconsistent or unsupported and agree which issue should be addressed next.
No generic monthly content quota
Pay for material changes—not a monthly content quota.
Evidence Governance is not a generic SEO retainer or a fixed quota of monthly content. APIDA first confirms the information, evidence and publishing responsibility that require ongoing attention, then proposes the appropriate scope.
Pricing
Separately agreed
The scope is agreed before work begins, is separate from the 90-Day Programme and does not renew automatically. The business keeps all completed programme work whether or not it continues.
Control the evidence you publish—not another company’s model
Control the evidence you publish, then test what independent systems do with it.
APIDA maintains the agreed business information, checks observable responses and records the next material gap.
Protect the work already done
Tell us what changed before the old picture takes over.
Tell APIDA what has changed, which online information matters and what publishing access is available. We will confirm whether Evidence Governance is suitable and propose a scope before any ongoing work begins.